Blogger BlogNet44857

Today with E-banking and E-commerce becoming more mainstream; the services that banks, processors and their affiliates are able to offer make breaking the mold of local and domestic processing an easier and more seamless integration for merchants. This does not mean that domestic banks are suffering and local vendors will eventually stop using them. Web hosting companies are seeing a lot more businesses than usual come to them as vendors to either supplement their existing business or start up and maintain a new entity. Websites are funnels for advertisers, satellite industries and support businesses like banking and customer support. The hosting companies are really doing a lot of work for free so that not only their main client (the merchant) can do business, but also several other companies can make their money. This is fine, but what if you are a hosting company that sets up E-commerce websites for businesses every day only to send them packing off to a search engine to find credit card processing or can't even answer the question?

Merchant service providers, processors and banks see the forest for the trees in that website hosting companies can be a great referral and affiliate source for them in ultimately obtaining new business. Why give the business away when you can refer it to a paying partner? Processors that deal with multiple banks naturally are able to achieve superior results through excellent rates, custom tailored processing solutions and services that customers may not have thought were available through their current or even any bank or processor. Processors are able to pay commissions to web hosting companies for the leads, and with website optimization becoming increasingly difficult; these fees often prove to be a more calculated expense with a higher rate of return than the processor or merchant service provider climbing the ladder to the first page of a search engine. Merchant service providers interact with several processors, who in turn interact with a number of banks. Likewise banks and merchant service providers foster relationships where the processor is the last piece of the puzzle when the deal comes together. As there are a number of scenarios, any one of these ultimately benefits merchants and the web hosting company that brought them to a processor or merchant service provider first. Merchant service providers typically are on the front line in the credit card processing battle. They deal with new customers every day and are able to gauge the ultimate success of the processing relationship and in turn match them with a processor and/ or bank that will foster the most seamless, quick and least cost intensive credit card processing solution for their customers. For web hosting companies flat rate referrals are only the beginning; high volume, high dollar merchants referred to merchant service providers often rate a percentage commission which can add up quickly. There are a lot of variables when it comes to these relationships, and for web hosting companies, researching the right merchant service provider will improve your customer relations and offer you a niche' in the market.

Jennifer Loganathan is the President and CEO of Stradafee Limited. Stradafee is an electronic payments company as well as an eCommerce and Internet merchant account provider. Merchant accounts make it possible for businesses to provide online credit card processing For more information on credit card processing visit http://www.stradafee.com